Barry-Wehmiller Network

Spot On - PCMC's Flexo Blog

090614_0029

Six reasons why embossing is boss

Jan 13, 2021

From toilet paper, ice cream wrappers, yogurt lids and more, embossing plays a big role in end products

Toilet paper and kitchen towel are necessities you can find in just about every home and business. However, have you ever paused and noticed the intricate patterns on those products? Have you ever wondered why some display flowers, others butterflies and still others geometric shapes? Those embossed patterns actually provide a number of key benefits. Below are six facts about patterns to keep in mind the next time you are shopping or cleaning up a mess.

  1. Increased surface area: The embossed pattern creates a larger surface area, which increases the absorption rate of the paper product.
  2. Enhanced texture: The embossed pattern, especially a double-embossed pattern, makes the paper product softer to the touch.
  3. Improved bonding: The embossed pattern helps multi-ply paper products stick together rather than peel apart.
  4. Aesthetic appeal: An embossed paper product has a more interesting appearance than a flat paper product.
  5. Brand recognition: Consumers often recognize specific embossed patterns and they become loyal to the brand.
  6. Work of art: Each engraved embossing roll requires a high level of expertise and precise artisanship. An engraved roll can take more than 100 hours to complete, often by hand.

For more than 75 years, Paper Converting Machine Company and Northern Engraving and Machine have produced embossing solutions for customers around the world. The applications actually go far beyond paper products. Other home goods with embossed patterns include garage doors, siding, flooring and wallpaper. You may also notice some unique patterns on ice cream wrappers, yogurt lids, garbage bags, wet wipes and cosmetic removers. Take a close look and you will see embossing inside your vehicle on simulated leather, side panels and dashboards as well. The purpose of patterns is much greater and more common than you likely ever imagined.